Posted By: Jesse Williams
I've kicked off my cowboy boots for the night after an amazing first day spent at Northland's Farmfair International in Edmonton, AB and I can't wait to throw them back on for day two. This was my first experience attending the infamous agricultural event that brings cowboys and cowgirls together from across Canada, America and even around the world, but it certainly won't be my last. And if you had the same lame excuses I cooked up over the years for not attending (no, you aren't really that busy), then I am telling you now to get in your truck and head on down.
I barely scratched the surface of Farmfair International on day one, spending the majority of my time at the Beef Advocacy Canada booth in Hall B, where the livestock shows were taking place. I also managed to sneak away for a few moments to the Ram Country Marketplace. Below are the top 4 reasons I think every rancher should experience Farmfair International at least once, and this is only from day one! I am looking forward to exploring more tomorrow, like the Heritage Ranch Rodeo, western art gallery, mozzarella making, horse wellness expo , dummy roping championship, of course the Canadian Finals Rodeo and so much more.
1. Farmfair is for families, by families
The first thing that I noticed in the exhibitors hall where the livestock shows were occurring, was that Farmfair is a family affair. Generations of cattlemen were cooperating to wash, clip, groom, show and watch livestock. There was an immediate feeling of familiarity and comfort for me when I entered the show barns. It was as if everyone there was part of one big, amazing, happy agriculture family. If you are a rancher who thinks that you might not be "good enough" or "big enough" to attend events like Farmfair International, don't be afraid. I have never felt so welcomed as I was in the exhibitors hall at this event. It truly warmed my heart and reminded me why agriculture is such a pride filled, honorable industry to be a part of.
2. Make connections, make money
One thing that has become very evident to me since the Canadian Beef Industry Conference this past August is that the agriculture industry is all about connections. Networking at events like Farmfair International is such a huge opportunity for your farm and your farm profitability. These are the events where any rancher, no matter the size of his herd, can connect with other like minded individuals, learn new things, discuss old strategies, and make business connections that can add value to your bottom line. Whether you are looking for the best breed genetics, the up and coming breed characteristic trends, the latest production technologies or the most innovative tools, you can find someone that shares your interests. And remember that every conversation you have is an opportunity to market yourself, your farm and your products. Don't underestimate the power of a BS session and handshake- it's how a lot of business is done in our industry!
3. Share your story & advocate
Don't forget that Farmfair International is set in the middle of Alberta's capital. You are literally surrounded by urban individuals, some of which head on down to Northlands to experience the ol' west. For many of these urbanites, this is therir only exposure to the farm. So what better way to show your pride and dedication to our ag industry than share your story with those who may not understand it? Show off, explain your dedication and demonstrate where the food comes from. Booths like Beef Advocacy Canada, the Alberta Beef Producers and the Canadian Beef Industry Conference/ Cattlemen's Young Leaders are excellent resources to help you share your story.
4. One stop SHOP
Ok, so this may not be as exciting to some of you as it was to me, but the shopping is phenomenal! The Ram Country Marketplace boasts over 200 exhibitors that are targeted towards the cow poke folk. There are booths selling cowboy hats and boots, western jewelry, custom saddles, beautiful artwork, cattle & horse accessories, handling equipment, drones, western clothing, children's toys, leatherwork, and the list goes on and on and on!
I had an absolute blast going through the marketplace and completed an ever growing wish list, much to my husbands chagrin. I also found something for almost every single person in my family for Christmas, and some great pieces for my the new house build. It truly is a Cowboy's Christmas at Farmfair International's Ram Country Marketplace!
Disclaimer: This post was sponsored by Northlands. Opinions expressed are my own. Compensation was received.
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